6 effective tips for writing an SEO-optimized blog article

 

Writing an SEO-optimized blog article can be an excellent way to increase the website’s organic search and boost its overall traffic.

However, creating an SEO-optimized blog article is not a simple task.

You must ensure the content has been written to incorporate all relevant keywords and appear for all applicable search terms related to your business.

In addition, you also want to ensure that it is engaging enough for readers who want more information about what you are selling or the services you offer.

So how do you create an effective blog post? Here are five tips:

1. Focus on one key message

There is no point in writing an article if there isn’t a critical message that you want to get across.

Remember that the reader will only take away one thing from the article, so make sure it’s something worthwhile and meaningful.

It’s easy to write about many things, but it’s important not to try and cover all bases at once.

If you do this, your audience will be confused by what they have read and will not really know what they should be taking away from it.

2. Use keywords

Writing keyword-optimised content is an essential part of writing.

Keywords are the tools that search engines use to help them understand what page is relevant to a user’s query and how valuable it might be to them.

Use keywords in the first paragraph of your article, but do not overdo it.

Google considers keyword stuffing spammy and will penalise you if they think you are using it too much or using meaningless words.

Using keywords in your text should be between 2-4% depending on the topic and length of content. Anything over 5% may show unnatural writing, negatively affecting your SEO ranking.

Also, consider adding keywords throughout the body of your text, and make sure that headings and subheadings have focus keywords.

3. Aim for a reading score of more than 70

While writing, keeping an eye on the reading score can be helpful. The reading score is a measure of how easy it is to read your content and is calculated based on three factors:

• Average word count per sentence
• Average sentence length
• Average paragraph length

A high reading score means that readers will likely understand your content quickly and easily. Conversely, an article with a low reading score is difficult to read and rank.

4. Use simple and natural language

You should use simple words and try to use natural language. The goal is that your article looks like it was written by a human, not a computer program.

For example: instead of writing “sometimes”, write “occasionally” or “often”. Instead of writing “however”, write “but” or “on the other hand”.

These small changes can make your text easier for humans to read and understand.

5. Link to other pages on your site

Linking to other pages on your site can help SEO, just like connecting to external sites.

If you have another article related to the one you are writing, don’t be afraid to link out and bring up their content. It will improve the rankings of that article and increase the likelihood of them doing the same for this article.

6. Use images with alt texts

When writing your blog article, it is essential to use relevant images that would make sense and add value to the overall topic.

Screen readers use alt texts for blind people to understand what the picture has on it.

It is recommended that your alt text should be brief and descriptive and contain keywords relevant to your topic.

This will help improve the readability of your article without interfering with its flow too much.

The Bottom Line

Writing an SEO-optimized blog article can be a daunting task.

You have to do your research on keyword research, content creation and writing techniques.

However, with these tips, you will be well on your way to writing an SEO-optimised blog article that will increase traffic to your website!